We aim to reach as many non-hunters – including politicians and journalists – as possible with facts about sustainable consumptive use of natural wildlife resources and its positive consequences for nature conservation, the environment, local employment, and food production.

We want to create untraditional methods
We try to focus on the positive aspects of hunting through unorthodox yet fact-based campaigns aiming to take the initiative on the debate and challenge the apparent lack of practical solutions on the anti-hunting side. Asking the anti-hunters to buy a problem rhino or ten surplus giraffes for relocation are good examples of such campaigns. We will continue to pursue untraditional methods to create public attention to our cause and take the initiative to as much fact-based debate as we can.